Researchers have been using vast amounts of data from campus operations at the Georgia Institute of Technology (GT) to enhance GT’s missions as well as address the needs of external collaborators. Now in its 10^th year, a strategic partnership between GT’s Aerospace Systems Design Laboratory (ASDL) and GT leadership has paired researchers with GT organizations responsible for facilities and safety. These groups have granted the researchers access to large sets of operational data and the subject-matter expertise needed to understand them. As a result, the researchers have created a variety of data- and model-driven analytics that support the operational, tactical, and strategic planning needs of a campus community. Along the way, ASDL has helped GT debug its data, define and adopt data standards, and collaboratively architect data platforms in use by GT operators. This work has also made it possible to use campus data for the creation of digital twins, in machine learning applications, and as test cases for model-based systems engineering. These research products have been applied to identify inefficiencies and faults more rapidly, better understand operational patterns, and evaluate what-if scenarios. The work has also sparked collaborations between ASDL and utility companies, a variety of industries, and federal entities, including NASA. All are interested in GT as a platform for technology demonstration and “living experiments”. Selected examples will be presented from studies at the scales of the full campus, individual buildings, and smaller indoor spaces.